Own It! from Women Lead Change

Owning It with Sara Castillo & Katie Castillo-Wilson: Resilience and Optimism

November 17, 2023 Women Lead Change Season 4 Episode 12
Own It! from Women Lead Change
Owning It with Sara Castillo & Katie Castillo-Wilson: Resilience and Optimism
Show Notes

Tiffany O’Donnell talks to Sara Castillo & Katie Castillo-Wilson who are the founders of TapOnIt- a leader in text message marketing. Their proprietary SaaS (software as a service) Text Marketing Platform is used across the country by businesses of all sizes to build, grow, retain, engage, and even monetize databases of users that have opted-in to receive content from them via text. Whether the platform is used for marketing, sales, internal operations, or customer service, TapOnIt's best-in-class solution helps its clients reach their goals. In January 2018, Gannett, a leader in local media, invested $2M in TapOnIt to accelerate its growth. The team operates out of its office in Davenport, Iowa.

On today's episode, Sara and Katie talk about lessons that they have learned and what it's like to start a tech business in Iowa.

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Own It! from Women Lead Change is sponsored by Mount Mercy University. 

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